"Prima Black Evolution" is the annual Broker Convention organised by Prima Assicurazioni on insurtech, which has revolutionised the relationship between client and insurer through technology, and was held today, 24 May, at Palazzo Mezzanotte, home of the Italian stock market. More than 400 people, including agents and brokers, were enthusiastically involved in this time for reflection and exchange, to take stock of the achievements achieved in the last year and discover the innovations that Prima has in store for the network.

The CEO of Prima Assicurazioni, George Ottathycal, also took part in the proceedings, highlighting, in particular, the Group's excellent results in 2022, which closed with an increase of 32% to 660 million euros.

The Convention was an important moment to consolidate the company's close synergies with agents and brokers, in order to conduct a constructive dialogue on the requirements and constraints of the market. The indirect channel is, in fact, playing an increasingly central role for Prima Assicurazioni, since it currently covers 30% of new policies underwritten and is intended to grow substantially in the coming years.

"Three years after the establishment of the Brokers network, we are particularly pleased and proud of the results achieved so far,"commented Andrea Balestrino, Country Manager Italia Prima Assicurazioni." Our company has been able to react very well to the great challenges of 2022 and is now in a solid position and once again showing it knows how to continue growing. Within this framework, we will continue to help our Partners to work to transform and revolutionise the standards of the insurance industry, leveraging the digital and innovation developments."

"I am happy to have joined such an innovative company as Prima and I am sure I will be able to contribute to the growth of its network," commented Giulio Apostolo, Commercial Director Prima Assicurazioni. "I've invested these first months in the team to get to know the network and I have been absolutely delighted to see the trust and the excellent results achieved in recent years thanks to the efforts of all the Brokers. For this reason, I am going to continue where Andrea left off to face the future challenges and I expect the leading players to become more and more our Partners, with whom we have already started the year on the right foot.

Prima's network is now spread across Italy and volumes from the indirect channel grew significantly in the first months of the year compared to the same period of 2022, thanks also to the continuous development of the offering for Brokers.

The Convention was also an opportunity to announce the innovations that the company has implemented in recent months in order to offer an increasingly efficient service for its brokers. Prima Black remains the ideal tool for the Broker network: a customised and differentiated insurance offering for online based on a fast and intuitive platform. Accessibility, digitisation, autonomous and centralised management ensure a positive experience for both the agent and the buyer.

Listening to the feedback from Brokers has led to the introduction of many innovations during the last year: "Scatta Prima", the option that makes it possible to add additional covers to a policy by simply loading photos of the vehicle on the platform to be insured even without continuity of cover; self-invoicing, which has made the work of Prima brokers simpler and faster commission payment; product enhancements, such as a new "Premium" version of the road service warranty, which makes it possible to receive assistance up to 3 times in the course of the year.

Guido Meda, a sports journalist and TV commentator, led the event from the stage, inviting the special guests of the Convention to speak, including the MotoGP drivers of the Prima Pramac Racing team, Jorge Martín and Johann Zarco, and the rally driver Rachele Somaschini. Prima, in fact, also thanks to its sponsorships, is very active in the world of sport and shares its fundamental values: team play and speed are the keys to improving, both for the company and for drivers.

During the Convention, the Prima Brokers who had distinguished themselves during the course of 2022 were also rewarded in the presence of the drivers of the MotoGP team. Prima gave out five awards, unique experiences to the participants, who will now have the opportunity to enjoy the MotoGP Championship in the front row at exclusive locations.

Prima Assicurazioni is continuing to expand its network throughout Italy and assessing new applications on a daily basis.To apply, Brokers (A or B) can go to www.prima.it/broker or email to broker@prima.it.