Our global management team Taking Prima from strength to strength
Chief Executive Officer
Our co-founder George began preparations for Prima’s launch in 2013. When we went live in 2015, he stepped up as our General Manager and helped secure our early success in Italy. He now serves as our CEO and is focused on taking Prima global. Before Prima, George worked as a consultant for The Boston Consulting Group. He holds two MBAs: one from IESE Business School and another from Columbia Business School.
Country Manager - Italy
Andrea now manages our distribution, operations, and marketing across Italy. But before this, he acted as our sales Director. It’s thanks to him that we have our Intermediaries Network in Italy, making our ‘omni-channel’ insurance distribution strategy possible. He brings a lot of experience to the table, having worked at The Boston Consulting Group before Prima. He holds an MBA from Columbia University in New York.
Chief Pricing & Underwriting Officer
Massimo has been with Prima since the beginning. He started out as our Head of Underwriting and, following our international expansion, became Chief Underwriting Officer. He has no shortage of industry experience. Before Prima, he served as Head of Product for Zurich, a leading insurer. He also has two MBAs. The first is from UCLA Anderson School of Management. The second is from IESE Business School.
Head of Communication
Fabia makes sure all Prima communications align with our values and vision. She has more than 15 years’ experience in her field, having previously worked as Communication Manager for FinecoBank and Corporate Communication Lead for MarshMcLennan. She started her career at McKinsey & Company. Fabia holds a specialisation on Corporate Communication.
Head of Legal & Compliance - Italy
Antonella makes sure everything we do complies with laws and industry regulations.
Before joining us in 2020, she spent over five years as the Legal Affairs Officer at Assicurazioni Generali. Prior to that, she held the position of Senior Associate at Legance, an independent Italian law firm.
Chief Technology Officer
Peter leads us to the best technological solutions for our people and customers here at Prima.
He has more than 25 years’ expertise in establishing, developing and leading software development teams. Previously, he worked as Senior Vice President of Engineering at HelloFresh. He’s also a member of the Advisory Board of Empear AB Codescene.
Country Manager - Spain
Ignacio played a key role in helping us launch Prima Spain. Today, he continues to lead the team to success in the Spanish market.
He started his career at Monitor Deloitte, in advisory and consulting roles. He then held commercial and technical roles at the Admiral Group, where he gained all his insurance industry experience. He has an MBA from INSEAD.
Country Manager - United Kingdom
Nicola owns commercial performance and operations in the UK, the first country where we began Prima’s global expansion. Before joining us, he led the launch of Zopa's car finance business and was a management consultant for Oliver Wyman. He holds a First Class MEng degree in Engineering, Economics and Management from Oxford University.
Chief Strategy Officer and Chief of Staff to the CEO
Matteo joined Prima in 2017 as our Head of Claims. He then stepped up to help lead the launch of Prima in the UK and Spain. And now his job is defining our long term strategy and making sure our product roadmap aligns with our strategic objectives.
Prior to Prima, he worked at The Boston Consulting Group. He has an MBA from Harvard Business School.
Chief Financial Officer
Mauro joined Prima in 2019 with the mission of managing our financials and building a team to make sure that the whole company pushes in the same direction by enforcing a framework of corporate value creation based on optimal growth, risk and return trade-offs.
Before joining Prima, he worked at BCG, Oliver Wyman, KPMG and Aviva Group. Mauro is a qualified actuary in UK and Italy and holds a PhD in Actuarial Science from Sapienza University of Rome.
Head of Marketing - Italy
Anna focuses on our branding, advertising, PR and product strategy.
Prior to Prima, she was Junior Partner at McKinsey in Milan, with expertise in strategy, big data and e-commerce projects. She also held the positions of Senior Vendor Manager at Amazon in Luxembourg and Marketing Manager at Saks Fifth Avenue in New York. She has an MBA from Columbia Business School.
Head of Product
With Prima since the start, Antonella leads us in creating efficient, beautiful and valuable products for our customers, internal users and intermediaries.
She began her career at Facile.it, the first insurance price comparison website in Italy. She holds a MBA in Leadership from Harvard Business School in Boston.
Chief People & Culture Officer
Nichole leads the development of policies, resources and services that help individual Prima people (and the company) reach their objectives.
Before joining us in 2022, she was the Chief People & Marketing Officer at Xplor Technologies, a global software and payments provider. She has an MBA in Strategic People Management and Culture.
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
We’re an international company. But just because we’re spread across Europe, that doesn’t mean we’re not united in our approach. Our structure is designed around three uniting principles: effectiveness, scalability and cross-fertilisation. We bring together experts from multiple teams and locations and give them the same end goals. All the while, we empower them to share knowledge and experience through practice networks. That way, we can find the best solutions, together.