Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've reached 5 million customers across Europe, and in 2024 we achieved €1.3 billion in gross written premiums, with a team of over 1,000 people.
We operate in partnership with Great Lakes Insurance SE and Zavarovalnica Triglav d.d. in Italy, with Alwyn in the UK, and with Great Lakes Insurance SE in Spain. Since November 2025, we have been part of the AXA Group, further strengthening our growth and development trajectory.
We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
From Italy to the world
We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.
