Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've achieved more than 4M customers and €1.3BN in gross written premiums across Europe, with a team of over 1000 people.
We operate in partnership with Great Lakes Insurance SE, Zavarovalnica Triglav d.d. and iptiQ EMEA P&C S.A. in Italy, with Alwyn in the UK, and iptiQ EMEA P&C S.A. and Great Lakes Insurance SE in Spain. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.
We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
The Leading European InsurTech 2.0
Italian online Motor Champion
#1Already profitable YE23 Group net income is
30M+Trusted by
4M+GWP expected by 2024 YE
€1.3B+Next-gen-ML-driven
PricingBest-of-Breed
TechWe’ve been reinventing insurance since 2015
2024
We secure 1.3BN€ of revenueWe reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.
2022
We go globalWe launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.
2021
We add to our product offeringAs well as car insurance, we expand into home and family insurance.
2020
We hit one million customersAnd all within just five years of trading.
2018
We secure huge investmentWe sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.
2015
We launch PrimaWe sign an underwriting partnership with Great Lakes and raise €8M of investment.
From Italy to the world
We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.
