About us Bringing great experiences and great prices to insurance

For too long, insurance has been a minefield of expensive quotes and complicated policy procedures. But since 2015, we've been using tech to change what’s possible for insurers and their customers. Today, we're one of the industry's biggest successes.

We're Prima Great experience, great price.

In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.

We've achieved more than 3M customers and €880M in gross written premiums across Europe, with a team of over 900 people.

We operate in partnership with Munich Re and Swiss Re. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.

Our leadership We thrive as one

From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.

Meet the team

Our journey We’ve been reinventing insurance since 2015

2023

We do the right thing

We bring to life to our employee value proposition. Also, we publish our first ESG report.

2022

We go global

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

2021

We add to our product offering

As well as car insurance, we expand into home and family insurance.

2020

We hit one million customers

And all within just five years of trading.

2019

We start selling insurance offline too

To help us do this, we build a network of intermediaries.

2018

We secure huge investment

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

2017

We bring claims in house

With over 100,000 customers, we decide to start handling all claims ourselves.

2016

We grow fast

In our fast year, we sell over 85,000 policies.

2015

We launch Prima

We sign an underwriting partnership with Great Lakes and raise €8M of investment.