About us 

Bringing great experiences and great prices to insurance

For too long, insurance has been a minefield of expensive quotes and complicated policy procedures. But since 2015, we've been using tech to change what’s possible for insurers and their customers. Today, we're one of the industry's biggest successes.

Our leadership 

We thrive as one

From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.

Meet the team
Prima in a nutshell 

The Leading European InsurTech 2.0

Italian online Motor Champion

#1

Already profitable YE23 Group net income is

30M+

Trusted by

4M+

GWP expected by 2024 YE

€1.2B+

Next-gen-ML-driven

Pricing

Best-of-Breed

Tech
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Expanding across Europe 

From Italy to the world

We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.

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