Bringing great experiences and great prices to insurance

For too long, insurance has been a minefield of expensive quotes and complicated policy procedures. But since 2015, we've been using tech to change what’s possible for insurers and their customers. Today, we're one of the industry's biggest successes.

In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.

We've achieved more than 4M customers and €1.3BN in gross written premiums across Europe, with a team of over 1000 people.

We operate in partnership with Great Lakes Insurance SE (Munich Re Group), iptiQ EMEA P&C S.A. in Italy, Alwyn (Arch Group) in the UK, and iptiQ EMEA P&C S.A. in Spain. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.

From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.

We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.

We reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

As well as car insurance, we expand into home and family insurance.

And all within just five years of trading.

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

We sign an underwriting partnership with Great Lakes and raise €8M of investment.