Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've reached 5 million customers across Europe, and in 2024 we achieved €1.3 billion in gross written premiums, with a team of over 1,000 people.
We operate in partnership with Great Lakes Insurance SE and Zavarovalnica Triglav d.d. in Italy, with Alwyn in the UK, and with Great Lakes Insurance SE in Spain. Since November 2025, we have been part of the AXA Group, further strengthening our growth and development trajectory.
We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
We’ve been reinventing insurance since 2015
2025
We turn 10We proudly celebrated our 10th anniversary and joined the AXA Group.
2024
We secure 1.3BN€ of revenueWe reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.
2022
We go globalWe launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.
2020
We hit one million customersAnd all within just five years of trading.
2018
We secure huge investmentWe sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.
2015
We launch PrimaWe sign an underwriting partnership with Great Lakes and raise €8M of investment.
From Italy to the world
We’re proud of our Italian heritage and our iconic Milan HQ. But we’re also proud to be taking Prima global. Today we have offices in Rome, London and Madrid – and that’s just the start.
