About us 

Bringing great experiences and great prices to insurance

For too long, insurance has been a minefield of expensive quotes and complicated policy procedures. But since 2015, we've been using tech to change what’s possible for insurers and their customers. Today, we're one of the industry's biggest successes.

Prima in a nutshell 

The Leading European InsurTech 2.0

Italian online Motor Champion

#1

Already profitable YE23 Group net income is

30M+

Trusted by

4M+

GWP expected by 2024 YE

€1.3B+

Next-gen-ML-driven

Pricing

Best-of-Breed

Tech