We're Prima Great experience, great price.
In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.
We've achieved more than 2.5M customers and €650M in gross written premiums across Europe, with a team of over 700 people.
We operate in partnership with Munich Re and Swiss Re. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.
Our leadership We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
Our journey We’ve been reinventing insurance since 2015
2022
We go globalWe launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.
2021
We add to our product offeringAs well as car insurance, we expand into home and family insurance.
2020
We hit one million customersAnd all within just five years of trading.
2019
We start selling insurance offline tooTo help us do this, we build a network of intermediaries.
2018
We secure huge investmentWe sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.
2017
We bring claims in houseWith over 100,000 customers, we decide to start handling all claims ourselves.
2016
We grow fastIn our fast year, we sell over 85,000 policies.
2015
We launch PrimaWe sign an underwriting partnership with Great Lakes and raise €8M of investment.