More than 3 million customers in Europe and counting  Insurance, as you've never experienced it before

Every day, more and more people are discovering the power of our game-changing technology.

We're Prima Great experience, great price.

In 2015, we set out on a mission to bring customers a great experience and a great price on their insurance. We redesigned and digitised the entire insurance value chain, building our own platforms from scratch on the most advanced tech stack and data.

We've achieved more than 3M customers and €880M in gross written premiums across Europe, with a team of over 900 people.

We operate in partnership with Munich Re and Swiss Re. And we're backed by some of the world's biggest financial institutions: Goldman Sachs and The Blackstone Group. Their investment in us made history as the largest capital fundraising round to date in 2018. In 2022, The Carlyle Group also joined our shareholders.

Welcome to Prima

Hello from our CEO

George Ottathycal, Chief Executive OfficerWatch video

Our business Driving change with tech

People are at the heart of everything we do. And our tech and data help us create better experiences for the people we serve.

It lets us design the cover our customers want and deliver it in one quick, smooth online journey. It lets us manage and grow our network of over 1,000 agents and brokers. And it lets our customers access help faster when things go wrong and they need to make a claim.