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Values 

We're not afraid to think big

Our people 

Prima’s all about people

Open positions
#PrimaLife
ESG 

Doing the right thing

Learn more about ESG
What we stand for 

The qualities that define and inspire us

1

We make it happen

2

We innovate boldly and learn fast

3

We challenge status quo with facts and logic

4

We strive for excellence through teamwork

5

We simplify complicated things

We believe in creating an innovative, positive place to work, where everyone is encouraged to speak up, be themselves and challenge the usual way of doing things.

Changing the game starts with ambitious, talented people. We offer our people a place to grow, through challenges, training and collaboration.

We're committed to being a responsible business. That means treating people with respect, protecting our planet and making positive contributions to the communities where we work.

We prioritise execution and operate with pace.

We take ownership for delivering impact and measure performance through outcomes.

We are proactive and we move forward decisively, adjusting through iteration, while maintaining clarity on objectives.


We have courage and take risk as a necessary ingredient of innovation and see failure as part of learning.

We balance boldness to reach significant impact, with responsibility, creating a safe environment for experimentation.

We expect improvement when performance falls short.

We ground decisions in evidence rather than personal preferences.

We encourage constructive, intellectually honest debate regardless of role or seniority.

We are open to change, as we remain externally aware and customer-focused, continuously questioning how we can improve.

We expect only the highest level of excellence from our people, and create the conditions for others to perform and grow. We create an environment where people enjoy working.

We operate as one team, valuing collective success over personal glory.

We respect expertise and diverse perspectives. We evaluate how people work and perform, regardless of who they are, or what is their background or identity.


We choose clarity and effectiveness over unnecessary complexity.

We design simple structures and processes that enable performance across different levels of organisational maturity.

We communicate in accessible language and maintain a solution-oriented mindset.