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Values We're not afraid to think big

Our people Prima’s all about people

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ESG Doing the right thing

Learn more about ESG

What we stand for The qualities that define and inspire us

1

We make it happen

2

We learn from our failures

3

We challenge the status quo with data

4

We empower others to succeed

5

We simplify complicated things

We believe in creating an innovative, positive place to work, where everyone is encouraged to speak up, be themselves and challenge the usual way of doing things.

Changing the game starts with ambitious, talented people. We offer our people a place to grow, through challenges, training and collaboration.

We're committed to being a responsible business. That means treating people with respect, protecting our planet and making positive contributions to the communities where we work.

We are persistent and resilient in reaching our goals.

We measure ourselves against our achievements, outcomes and results.

We are proud of our achievements, taking accountability for what we do.

We take calculated risk as a core ingredient of an innovative organization.

We accept failures as a possible outcome of bold initiatives.

We feel safe in sharing our mistakes as a key step of a long-term learning process.

We thrive on continuous improvement.

We value new and bigger ideas based on data and not on bias or status quo.

We encourage healthy debate and conflict regardless of role or seniority. Our leaders are accessible and eager to listen.

We are there for each other through great times and tough times, cheering each other on.

We value team success over personal glory, acting without ego and committing to team decisions even if we at first disagreed.

We believe inclusion drives innovation and we thrive on finding common ground across different points of view.

We build tools and features that have a positive impact by making others' and our lives easier.

We care about customers', colleagues', and partners' experience.

We have a solution mindset and use simple language when sharing information.