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Media 

Making headlines

Press releases
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Press releases 

The latest stories from us

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1 Aug 2025
Prima Assicurazioni joins the Axa Group: further strengthening its growth and development trajectory
ItalyCorporateBusiness developmentFinance
Axa will acquire 51% of Prima’s share capital for a consideration of 0.5 billion euros. George Ottathycal (CEO of Prima…
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11 Jun 2025
Prima celebrates 10 years of growth together with its agents and brokers
ItalyCorporateBusiness development
The insurtech company transformed its annual intermediaries convention into a special anniversary party. The guest list …
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3 Jun 2025
Prima takes the next step in its global expansion and launches a direct sales channel in Spain
SpainCorporateBusiness development
The Italian-founded insurtech company, which only used to sell car insurance in Spain through price comparison websites,…
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Media coverage 

What the world’s saying about Prima

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19 Feb 2025

Il Sole 24 Ore

Prima Assicurazioni reaches 1.3 billion in premiums
ItalyFinance
The group closes 2024 with a 47% increase compared to the previous year
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31 Jul 2024

Il Sole 24 Ore

Prima, a leap in six months towards the goal of over 1 billion in prizes
ItalyFinance
The CEO: 'Now we are generating interest; all evaluations are postponed to 2025"
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29 Jun 2024

Milano Finanza

Prima doubles down
ItalyFinance
The company specialized in online damage insurance aims to collect 1.2 billion in premiums and to double its EBITDA. To achieve this, it is exploring other partnerships in Italy. CEO Ottathycal speaks.
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Press contacts 

Our media experts

Lorenzo Allegrini

Public Relations Manager

Fabia Bernacchi

Chief Communication & Brand Officer

Find out the latest news about Prima: updates of our press releases, articles and useful materials to download from the media kit.

lorenzo.allegrini@helloprima.com
+39 347 97 94 320

fabia.bernacchi@prima.it
+39 335 12 34 567