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Read articlePrima is named an official partner of Milan Pride
11 Jun 2024
ItalyESG
The car insurance provider joins the list of sponsors for this year’s event in Milan.
The company has planned initiativ…
Read articlePrima Assicurazioni and Pramac Racing: partnership to continue for a further three years
24 May 2024
ItalyUKSpainSponsorships
Renewal of the Title Sponsorship agreement signed in Barcelona, following the Team World Championship victory in the Mot…
Read articlePatrick Dempsey stars in new ad for Prima insurance, created by TBWA\Italia
6 May 2024
ItalyCorporate
The campaign is now being rolled out across Italian TV, digital press, social media and radio
Media coverage What the world’s saying about Prima
Read article
29 Jun 2024
Milano Finanza
Prima doubles downItalyFinance
The company specialized in online damage insurance aims to collect 1.2 billion in premiums and to double its EBITDA. To achieve this, it is exploring other partnerships in Italy. CEO Ottathycal speaks.
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6 Jun 2024
Motosprint
Far beyond the businessItalySponsorships
The Pramac Racing Team and title sponsor Prima have renewed their agreement until 2027. CEO Ottathycal stated: "We are pleased with this partnership, recognized by the public as a valuable alliance. MotoGP is a natural choice; motorcycles are a significant part of our business, and alongside popularity and visibility, there is also a lot of passion."
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31 May 2024
El Economista
George Ottathycal: "We want to follow the footsteps of the business in Italy and apply them in Spain."SpainBusiness development
"We foresee surpassing 1.1 billion euros in premiums and doubling figures in Spain
"In about two years, we will establish our own network of agents and brokers in Spain"
"By the end of this year, we expect to double the staff in Madrid to nearly 100 employees"