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Journey 

We're always focused on creating value

Big ambition with a clear strategy

Prima’s European strategy

Matteo Luischi, Chief Management Officer and Head of StrategyWatch video
Our journey 

We’ve been reinventing insurance since 2015

2024

We secure 1.3BN€ of revenue

2022

We go global

2021

We add to our product offering

2020

We hit one million customers

2018

We secure huge investment

2015

We launch Prima
Investor highlights 

Expanding our reach and reputation

€1.3BN

Group Gross Written Premium

>4M

Customers

3

Markets

€104M

Group EBITDA

Whether it's through our products or our processes, our mission is to create value for our customers, our people and our partners.

We reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

As well as car insurance, we expand into home and family insurance.

And all within just five years of trading.

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

We sign an underwriting partnership with Great Lakes and raise €8M of investment.

With an increase of 47% compared to 2023

We've gone from 1M customers in 2020, to over 3.0M in 2023, reaching over 4M in 2024

We’re serving customers across Italy, the UK and Spain, making us a truly global player

Strong profitability, with an increase of 257% compared to 2023