Journey

We're always focused on creating value

Name: Prima’s European strategy
Item: Prima
Author: Matteo Luischi

Whether it's through our products or our processes, our mission is to create value for our customers, our people and our partners.

Our journey

We’ve been reinventing insurance since 2015

We turn 10

We proudly celebrated our 10th anniversary and joined the AXA Group.

We secure 1.3BN€ of revenue

We reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.

We go global

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

We hit one million customers

And all within just five years of trading.

We secure huge investment

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

We launch Prima

We sign an underwriting partnership with Great Lakes and raise €8M of investment.

Big ambition with a clear strategy
Prima’s European strategy
Matteo Luischi, Chief Management OfficerWatch video

Prima highlights

Customers

We've gone from 1M customers in 2020, to over 3.0M in 2023, reaching over 4M in 2024

Markets

We’re serving customers across Italy, the UK and Spain, making us a truly global player

Group Gross Written Premium

We closed 2024. representing a 47% increase compared to the previous year