Whether it's through our products or our processes, our mission is to create value for our customers, our people and our partners.
Big ambition with a clear strategyPrima’s European strategyMatteo Luischi, Chief Strategy Officer and Chief of Staff to the CEOWatch video
Prima’s European strategy
We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.
As well as car insurance, we expand into home and family insurance.
And all within just five years of trading.
To help us do this, we build a network of intermediaries.
We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.
With over 100,000 customers, we decide to start handling all claims ourselves.
In our first year, we sell over 85,000 policies.
We sign an underwriting partnership with Great Lakes and raise €8M of investment.
This is for all policies sold in Italy, where we have a 25% share of the online motor insurance market, plus the UK and Spain.
We’ve gone from 1M customers in 2020 to over 2.5M in 2022.
We’re now serving customers across Italy, the UK and Spain, making us a truly global player.