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Journey 

We're always focused on creating value

Big ambition with a clear strategy

Prima’s European strategy

Matteo Luischi, Chief Management Officer & UK Interim Country ManagerWatch video
Our journey 

We’ve been reinventing insurance since 2015

2025

We turn 10

2024

We secure 1.3BN€ of revenue

2022

We go global

2020

We hit one million customers

2018

We secure huge investment

2015

We launch Prima
Prima highlights 

Expanding our reach and reputation

5M+

Customers

3

Markets

€1.8BN

Group Gross Written Premium

Whether it's through our products or our processes, our mission is to create value for our customers, our people and our partners.

We proudly celebrated our 10th anniversary and joined the AXA Group.

We reach over 4M customers and experience a strong 47% growth vs 2023. Also, we open our two first branded agencies in Italy.

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

And all within just five years of trading.

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

We sign an underwriting partnership with Great Lakes and raise €8M of investment.

We've gone from 1M customers in 2020, to over 3.0M in 2023, reaching over 5M in 2025

We’re serving customers across Italy, the UK and Spain, making us a truly global player

We closed 2025, representing around a 40% increase compared to the previous year.