Journey We've always focused on creating value

Name: Prima’s European strategy
Item: Prima
Author: Matteo Luischi

Whether it's through our products or our processes, our mission is to create value for our customers, our people and our partners.

Our journey We’ve been reinventing insurance since 2015

We go global

We launch in two new markets: the UK and Spain. Plus, The Carlyle Group becomes our newest shareholder.

We add to our product offering

As well as car insurance, we expand into home and family insurance.

We hit one million customers

And all within just five years of trading.

We start selling insurance offline too

To help us do this, we build a network of intermediaries.

We secure huge investment

We sign the biggest venture capital deal in Italy to date, securing €100M of investment from Goldman Sachs and The Blackstone Group.

We bring claims in house

With over 100,000 customers, we decide to start handling all claims ourselves.

We grow fast

In our first year, we sell over 85,000 policies.

We launch Prima

We sign an underwriting partnership with Great Lakes and raise €8M of investment.

Gross written premiums

This is for all policies sold in Italy, where we have a 25% share of the online motor insurance market, plus the UK and Spain.

Customers and counting

We’ve gone from 1M customers in 2020 to over 2.5M in 2022.

Markets

We’re now serving customers across Italy, the UK and Spain, making us a truly global player.