Press releases 

Your source for news on Prima

Discover what’s happening at Prima through our latest announcements, events and exclusive content.

Our values 

Seven values, one team

4

We enrich ourselves through diversity

We encourage open debate and welcome other points of views, believing that diversity is the key to a healthy work and social environment.

1

We make it happen

We work harder and go further to get things done. And we are happy to be judged on our achievements.

2

We grow by learning from our mistakes

We know that taking calculated risks is core to being an innovator, accept failure as a possible outcome and feel comfortable sharing mistakes in order to learn and grow.

3

We challenge the status quo with data

We are constantly looking to improve and value ideas based on data rather than dogma or our own experiences. And everyone is allowed to challenge the prevailing view.

5

We simplify the complex

We build tools and features that make peoples’ lives easier. We care about giving our customers, colleagues and partners great experiences.

6

We empower others to succeed

We are there for each other, knowing it’s not just about the individual. We work together to help the team achieve more.

7

We take pride in what we do

We are accountable for our actions. We do things in such a way that we can always be proud and responsible for them.

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1 Aug 2025
Prima Assicurazioni joins the Axa Group: further strengthening its growth and development trajectory
ItalyCorporateBusiness developmentFinance
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11 Jun 2025
Prima celebrates 10 years of growth together with its agents and brokers
ItalyCorporateBusiness development
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3 Jun 2025
Prima takes the next step in its global expansion and launches a direct sales channel in Spain
SpainCorporateBusiness development
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19 May 2025
Prima invites Milan to celebrate its 10th anniversary
ItalyBusiness developmentInnovativeCorporate
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18 Feb 2025
Prima exceeds forecasted growth and profitability for 2024
ItalyUKSpainFinance
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5 Dec 2024
Prima supports Casa Arcobaleno, helping LGBTQ+ young people rejected by their families
ItalyESG
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29 Oct 2024
CHECK24 partners with Prima to expand its offering in the Spanish car insurance market
SpainBusiness development
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17 Oct 2024
Francesca Renzulli appointed as General Counsel at Prima
ItalyUKCorporate
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17 Oct 2024
A talk with Manuel Paìs: Prima to host bestselling Team Topologies author at its next public tech event
ItalyUKTechnology