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Your source for news on Prima
Discover what’s happening at Prima through our latest announcements, events and exclusive content.
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15 Oct 2024
Prima and Red Bull team up for the European debut of the Red Bull Cerro Abajo
Italy
UK
Sponsorships
Aftering forming a partnership earlier this year, the brands will come back together for the iconic urban downhill mount…
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3 Sept 2024
Prima Assicurazioni partner with Red Bull for the MotoGP in Misano
Italy
UK
Sponsorships
With events planned on and off the track, the new partners will liven up the Red Bull Grand Prix of San Marino and the R…
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31 Jul 2024
Prima Assicurazioni closes the first half of 2024 with strong growth results
Italy
UK
Finance
The positive performance recorded in the half-year confirms the solidity of the Group's growth strategy. The insurance p…
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11 Jun 2024
Prima is named an official partner of Milan Pride
Italy
UK
ESG
The car insurance provider joins the list of sponsors for this year’s event in Milan. The company has planned initiativ…
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24 May 2024
Prima Assicurazioni and Pramac Racing: partnership to continue for a further three years
Italy
UK
Spain
Sponsorships
Renewal of the Title Sponsorship agreement signed in Barcelona, following the Team World Championship victory in the Mot…
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6 May 2024
Patrick Dempsey stars in new ad for Prima insurance, created by TBWA\Italia
Italy
UK
Corporate
The campaign is now being rolled out across Italian TV, digital press, social media and radio
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13 Mar 2024
Prima Seguros appoints Antonella Conti as new Head of Online Sales and Marketing in Spain
Spain
Corporate
Conti's appointment is one of the keys to achieving the company's 2024 growth targets. With more than 8 years of experi…
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28 Feb 2024
Prima Pramac Racing unveils the new motorbike in Bahrain: the 2024 season gests underway, with ambitious objectives
Italy
Spain
UK
Sponsorships
Prima Pramac Racing presents the new Ducati Desmosedici GP24 bike, along with its riders Jorge Martín and Franco Morbide…
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20 Feb 2024
Ignacio Gámez, appointed as new Head of Claims of Prima Seguros in Spain
Spain
Corporate
The new Head of Claims, a former McKinsey consultant, will be responsible for redesigning and digitalizing the entire cl…
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