Sponsorships 

On track with Prima Pramac Yamaha

We’re proud to support the first independent MotoGP team to win the team title in 2023 and the riders’ title in 2024.

Prima Pramac Yamaha 

Fifth season together, the same ambition as ever

After four seasons, crowned by a World Championship title, in 2026 we return to the track alongside Prima Pramac, Yamaha’s second factory team. Driven by determination, teamwork and a clear commitment, we are aiming for new and even more demanding goals.

Back on track together

Ready to give it everything

The step up to MotoGP

A new chapter begins

Rachele Somaschini 

A four-wheel adventure in the desert

Prima also competes in the world of rallying, alongside Rachele Somaschini, four-time Italian Women’s Rally Champion and 2024 European Rally Tour Champion. In 2025 she took on the WRC, the World Rally Championship, while in 2026 she starred in the legendary Dakar Rally: 7,281 km across the Saudi Arabian desert, at the wheel of her truck.

But Somaschini’s excellence goes beyond racing. She is the creator of #CorrerePerUnRespiro, a project aimed at raising awareness of cystic fibrosis, the genetic condition she lives with.