Together, race after race
Since 2022, we've been Prima Pramac's title sponsor. Together, we made history by winning the 2023 World Team Championship. It’s the first ever victory for an independent team.
Our MotoGP champions
Prima Pramac riders Jorge Martín and Franco Morbidelli are driven by a passion for two-wheelers and speed. They can count on the strong support of their team, led by manager Gino Borsoi.
Winning bikes, mentality and team
"2023 was a fantastic year, full of great results. I’ll do my best to make 2024 even better. Our team has everything it takes to make a difference: the bike, the people and the mentality. Together, we start this season determined to become number one."
Jorge Martín, MotoGP Rider
On Ducati to new goals
"The year 2024 marks a big change in my career. I'm joining a team that fought for the riders' title last year, and won best team in the championship. The ingredients for another memorable season are all there."
Franco Morbidelli, MotoGP Rider
Driving forward with Porsche Carrera Cup Italia
We’ve got a passion for four-wheel racing too. And we’re proud to partner with the Porsche Carrera Cup Italia.
We race alongside the Ghinzani Team and award-winning driver Simona Iaquinta, in our Prima Porsche992 GT3.
360° Energy with Red Bull
Shared values and strategies brings to life a memorable collaboration with Red Bull. Together we explore new ways to communicate and connect, offering exclusive experiences to our community. A unique opportunity that enhances our identity and sets us apart as truly iconic.
Adventure in rally racing
We also sponsor Rachele Somaschini, who's been named Italian Women's Rally Champion no less than three times.
Rachele has her sights set on the European Championship. But her ambitions aren't just limited to the track. It was her idea that inspired the #CorrerePerUnRespiro (Racing for a breath) project. The project aims to raise awareness for cystic fibrosis, a genetic disease that affects Rachele herself.