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Italy

Prima and Prima Pramac Racing reveal special Pininfarina livery at Mugello

Strong turn out for Prima’s 2026 intermediaries convention: "Same DNA, new ambitions"

José Mourinho stars in Prima's new "Tu, Prima" campaign

The new series of interconnected ads show the secret to Prima’s success: putting its customers first, even before “The Special One”. The insurtech company closed 2025 with €1.8 billion in premiums and over 5 million customers at a Group level

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Lorenzo Allegrini

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Fabia Bernacchi

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