Our journey is just beginning
We're fast becoming one of the world's most successful insurtechs.
We've reached 5 million customers and, in 2024, we achieved €1.3BN in gross written premiums. Our future growth is built on a scalable model, in-house technology, and a customer-centric approach.
We thrive as one
From the top down, we believe in the power of collaboration and community. We believe in reaching across organisational boundaries to form alliances and learn from different cultures. This commitment to working as one – we call it horizontal leadership – shapes everything we do.
Expanding our reach and reputation
5M
CustomersWe've gone from 1M customers in 2020, to over 3.0M in 2023, reaching over 4M in 2024
3
MarketsWe’re serving customers across Italy, the UK and Spain, making us a truly global player
€1.3BN
Group Gross Written PremiumWe closed 2024. representing a 47% increase compared to the previous year.
Creating long term value
We know the importance of managing our business in a responsible and sustainable way. That means creating long-term value for our customers, our people and our investors.
Our organisation, management and control model
We've adopted the 231 organisation model, to prevent unlawful acts and protect our company from administrative liability.
Prima is a regulated insurance distributor in three countries
In Italy, Prima Assicurazioni, S.p.A. ("Prima") is an Italian insurance distributor ("Agent") with registered office in Milan (Italy), Piazzale Loreto, 17, 20131, registered with the Chamber of Commerce of Milano Monza Brianza Lodi and in Section A (Agents) of the Single Register of Insurance Intermediaries of the Istituto per la vigilanza sulle assicurazioni (IVASS) under code A-000511660. See registration details at www.servizi.ivass.it.
In the United Kingdom, Prima Subsidiary Ltd, trading as 'Prima', is authorised and regulated by the Financial Conduct Authority under reference 1031191. Prima Subsidiary Ltd is registered in England (12728615). Our registered office is Alto Building, 30 Stamford Street, London, SE1 9LS. See our registration details at: https://register.fca.org.uk/s/.
In Spain, Prima operates in Spain under the right of establishment, through the branch Prima Assicurazioni S.p.A., Sucursal en España ("Prima Sucursal en España"), with tax identification number (N.I.F.) W0233473H and registered office in Madrid (Spain), calle Nanclares de Oca, 1B, 28022, and is registered in the Registro administrativo de distribuidores de seguros y reaseguros de la Dirección General de Seguros y Fondos de Pensiones, and in the Registro Mercantil de Madrid in volume 42.460, folio 121, page M-751390, 1st entry. Contact information: http://www.dgsfp.mineco.es/en/DireccionGeneral/Paginas/DireccionesTelefonos.aspx.