Going from strength to strength

Our business is on a mission to grow. We’re growing everything, from our market share and network to our technology and people.

We’re all about using technology to give our customers a great experience and a great price on their insurance. By building our own platforms on advanced tech stack and data, we’ve redesigned and digitised the entire insurance value chain, from product innovation to claims management. And we’re not just revolutionising insurance online.

Our technology has helped us build a network of agents and brokers in Italy, who help us share our products with customers offline too. It's part of our unique and truly ‘omni-channel’ distribution strategy.

Our offices are where the great Prima experience begins. We believe in creating fast-paced, fast-growing environments, where every member of the team can speak up and be heard. We believe in surrounding ourselves with talent from all over the world, offering fresh perspectives and learning opportunities.

Our Milan Headquarter is at the heart of Europe, a landmark building in the centre of the city. Our Rome office surrounded by centuries of history while being at the forefront of next generation technology.

Back in 2020, following our success in Italy, we decided to take Prima global. And so we set our sights on Europe’s largest car insurance market: the UK. We've since built a talented UK team. Some work remotely. Others are based in our stylish central London office with its incredible rooftop views of St Paul’s Cathedral.

Our base in Madrid is just a few minutes’ stroll from the famous Gran Via. Located in the geographical centre of Spain, this vibrant city is the perfect spot to soak in the country’s rich culture with its unique blend of the historic and the modern.

Offices aren't for everyone. And we believe in recruiting the best talent from around the world. So no matter where you're based, or where you like to work, you could become part of our extraordinary team.

We've gone from 1M customers in 2020, to over 3.0M in 2023, reaching over 4M in 2024

We’re serving customers across Italy, the UK and Spain, making us a truly global player

We closed 2024. representing a 47% increase compared to the previous year