United Kingdom The start of our global expansion

Following our success in Italy, we decided to take Prima global. And so we set our sights on the UK, Europe’s biggest car insurance market.

Hybrid working Pick your mix of office and home working

Our Smart Working agreements put you in control - these open-ended contracts make it easier to get the balance right between your work and home life and spend less time commuting...which brings extra benefits like enhanced well-being and savings on transport costs and emissions.