Axa will acquire 51% of Prima’s share capital for a consideration of 0.5 billion euros.

George Ottathycal (CEO of Prima): “We are delighted to become part of the Axa Group. Axa strongly believes in our strategic plan and will provide assets and expertise which will enable Prima to further unlock its potential.”

Milan, August 1, 2025 –Prima Assicurazioni announces that the Axa Group – one of the world leaders in the insurance sector, with 154,000 employees and 95 million customers across 50 countries – has signed an agreement to acquire 51% of the company’s share capital.

This agreement – a further milestone in the Prima’s growth path – will result in a consideration of 0.5 billion euros.

The Axa Group will become the majority shareholder of Prima Assicurazioni, as well as an industrial partner that will support the company in accelerating its strategic growth plan.

Additionally, the transaction will enable the Axa Group to further strengthen its position in the Italian market and leverage Prima’s advanced technology capabilities.

"This is an important milestone which marks a significant recognition of the work carried out so far by the entire Prima Assicurazioni team and of the quality of what Prima has built over its first 10 years of life", said George Ottathycal, Chief Executive Officer of Prima Assicurazioni. “We are delighted to become part of the Axa Group. Axa strongly believes in our strategic plan and will provide assets and expertise which will enable Prima to further unlock its potential, leveraging expertise with a leading global insurance Group. Prima contributes a portfolio of nearly 5 million customers and deep expertise in technology development, pricing, and claims management – all key elements that have enabled us to become one of the leading motor insurance players in Italy”.

In 2024, Prima Assicurazioni achieved €1.3 billion Group Gross Written Premium (1.2 billion in Italy), growing by 47% year-over-year (+46% in Italy), and generating a Group Ebitda of 104 million euros.

Prima’s shareholders, including Blackstone, Goldman Sachs Alternatives, Carlyle’s Global Credit platform, and Neurone, have been instrumental in supporting the company’s growth throughout this period. As part of the transaction, Blackstone, Goldman Sachs, and Carlyle will exit their investment. Neurone will remain a relevant shareholder of Prima.

Prima was advised by Goldman Sachs as financial advisor, BonelliErede as legal advisor, and Gatti Pavesi Bianchi Ludovici for tax matters.

Today, Prima Assicurazioni has a team of over 1,200 employees, with headquarters in Milan and offices in Rome, London and Madrid, as well as a network of over 1,500 multi-tied agents across Italy.