Italy Senior Frontend Engineer (Conversion Domain)


Job description

Is it a thrilling opportunity in a dynamic environment which is constantly evolving what you are currently looking for? Are you curious to see how a company that operates in the Insurance sector provides a great experience at a great price to its customers using cutting-edge technologies to create and sell its products? Then, we are happy to inform you that you have just got a ticket to the fast lane!

IT technology lies at the very core of everything we do and our Engineering and Product departments are composed of passionate and innovative people who never stop learning and developing their skills employing the latest stacks and methodologies.

At Prima, you could take on a whole new challenge. As part of our global community, you’d be in the driving seat of your career; learning and growing with a top-tier team around you. Prima is a place where no matter who you are or what your role is — your voice is valued. 

Back in 2015, we embarked on a mission: to provide great value car insurance that is designed for everyone. And we’ve come a long way, we’ve created a culture where we can fuel each other’s success. But we need your expertise, as we steer things in a new and exciting direction. 

You’re probably thinking… ‘That sounds pretty good’. We agree. 

As well as great colleagues and engaging projects, there are loads of ways we can help you do the best work of your life. We’ve shaped our offering to place a focus on wellbeing, autonomy and development. We see benefits as the fuel that will empower you to succeed, if you decide to embark on this journey with us. 

🤸🏽‍♂️ Working in a way that works for you 

We believe in work-life balance and flexibility. Whether you like working from the office, home or a mixture of both. We’ll help you find a balance that works best for you. We even have a policy that means you can work from any location for 30 days a year. We trust you to steer us forward. 

🏁 The freedom to explore the possibilities 

We may move fast at Prima, but we move together. We’re invested in your growth; so we’ll give you access to a teaching and learning marketplace. And you’ll have regular sessions with your manager to establish a personal growth plan. 

🌈 Our winning formula: happy and high-performing 

From private medical insurance to discounted gym memberships and wellbeing initiatives: we’re here to support you. We know how important your health and well-being is, so we’ll go the extra mile to help you when we can. 


We seek an experienced and highly skilled Senior Frontend Engineer to join our dynamic team. The successful candidate will play a pivotal role in leading our frontend team, building reusable code and libraries, and driving the development and maintenance of our design system. Passionate about functional programming and expertise in design system architecture is highly desirable.

The Senior Frontend Engineer will join a team within the Conversion Domain. This crucial company area focuses on implementing a systematic, sustainable, and scalable strategy to convert leads into customers. The Conversion Domain aims to optimize funnel conversion and enhance the overall purchase experience for motor and non motor products in three different countries: Italy, UK and Spain. We aim to maximize the conversion rate and the customer purchase value, thereby driving substantial revenue growth for the business.

As a member of the frontend development team within the Conversion Domain, the Senior Frontend Engineer will actively contribute to the realization of this strategic objective. By leveraging their technical expertise and leadership skills, they will collaborate closely with other team members to develop innovative frontend solutions that enhance the conversion funnel and provide an exceptional customer experience.

You will be responsible for:

  • Collaborate with cross-functional teams, including designers and backend Engineers, to deliver high-quality and user-friendly frontend solutions.
  • Architect and develop reusable code and libraries for future use, promoting code modularity and maintainability.
  • Design, develop, and maintain our design system, ensuring consistency, scalability, and adherence to industry best practices.
  • Collaborate closely with UI/UX designers to translate design concepts into elegant and efficient frontend implementations.
  • Stay up-to-date with the latest trends and advancements in frontend technologies, tools, and frameworks, and drive their adoption when appropriate.
  • Conduct code reviews, provide constructive feedback, and enforce coding standards to maintain code quality and ensure consistent practices across the team.
  • Troubleshoot and debug complex frontend issues, ensuring timely resolution and optimal performance.
  • Collaborate with product and engineering managers to define project timelines, estimate effort, and ensure successful delivery.
  • Mentor and coach junior Engineers, fostering a culture of continuous learning and growth within the team.


  • Proven experience as a Senior Frontend Engineer or a similar role, with a strong track record of delivering high-quality frontend solutions promoting code modularity and maintainability
  • Extensive experience with agile development methodologies.
  • Knowledge of functional programming paradigms and Proficiency or willingness to learn and master Elm.
  • Strong understanding of UI/UX principles, design systems and a keen eye for detail in design implementation.
  • Self-motivated, proactive and excellent problem-solving skills, with the ability to analyse complex technical issues and propose effective solutions with ownership and accountability for deliverables
  • Strong English communication and interpersonal skills, with the ability to collaborate effectively with multidisciplinary teams

Nice to haves:

  • Bachelor's degree in Computer Science, Software Engineering, or a related field (or equivalent professional experience).
  • Strong leadership and team management skills, with the ability to inspire and motivate team members.
  • Contributions to the frontend development community, such as open-source projects, blog posts, or conference presentations.


Job info

Full-remote available
Job function
Experience required
Mid-Senior level